The MixMatch
Complete brand redesign for The MixMatch, a craft school based in Fort Worth, Texas.
The MixMatch is a lively craft studio located in Fort Worth, TX, with classes ranging from wheel throwing to tattooing to basket weaving. The studio is inviting and warm while also placing strong emphasis on craftsmanship, education, and the history and tradition of a wide variety of crafts and ways of making. The MixMatch is many things in addition! They also house a handmade shop, host several events each month, and have summer camps for kids. The studio is continuously evolving and seeking a timeless rebrand to showcase their unique identity and grow with them.
Initial sketches for logo:
Eventually, variations of a script logo were presented to the client.
Option A is funky with an etheral touch. The logo evokes entryways through its two M shapes, which can represent the many possibilities and range of artistic expression present at the MixMatch. Stars are used as accompanying elements to bring balance to any logo lockup.
Option B is eclectic, artistic, and uses a timeless script and a modular logo system to change and grow with The MixMatch over time. Blocks with abstract symbols are used interchangeably and can be flexible with any layout or format.
After some back and forth tweaking on Option B, supporting typographic options were presented:
Typography Options (click to scroll)
The rebrand features a refreshed brand mark in a hand-drawn script, with just the right amount of movement and quirky serifs to express the brand’s creativity while maintaining professional credibility.
The color palette uses a deep, classic, and sophisticated merlot red as the primary color. Olive green, cornflower blue, and tomato red add liveliness as secondary accent colors. Oyster and black are supporting neutrals.
The logo echoes the quirks and movement of the brand mark with two stacked, script letter M’s – a timeless nod to the double M’s in MixMatch. The logo is designed to be Oyster/off-white on a dark background, contained within a circle or square.
Elements can also be used on their own, decoratively.