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Weddings
Magic Loop logo in magenta pink
Letter Library
cover of diver book standing up
Diver Book
pink flowers and decorative elements on a red/orange background
Illustration
handwritten type stating "It's a marathon, not a sprint!" in red with a beige textured background
Illustration
Magic Loop logo in magenta pink
wiggle
Weddings
Letter Library
cover of diver book standing up
Diver Book
LETTERING &
ILLUSTRATION

handwritten type stating "It's a marathon, not a sprint!" in red with a beige textured background
pink flowers and decorative elements on a red/orange background
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wiggle
Julie is a visual designer and K-12 educator with a love for hand-drawn type, human-centered design, and fostering inclusivity. Currently based in Dallas, TX.
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BAGGU  
Selected work from my time on the Brand Team @ BAGGU. Additional work samples available upon request!
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Jump to:
✽ Mask Sale Campaign Identity
✽ Warehouse Sale Campaign Identity
✽ Motion Graphics & Illustrations
Mask Sale Campaign Identity
Graphic Elements
screenshot of Studio Pro Semibold typefaceblack background with square color fields in blue, pink, orange, and cream, along with small icons (flowers, strawberries, checkerboard, smiley faces) used for the mask sale campaign identity
Scrolling Marquee
Scrolling marquee text stating 'MASK SALE Buy One Get One' with a blue apple iconScrolling marquee text reading 'SALE MASK Buy One Get O' with a lime green flower symbol between SALE and MASK.Scrolling marquee text banner reading 'SALE' and 'Buy One Get C' with a blue checkered design between words.
Campaign Assets
mask sale banner on the baggu.com website
Homepage
image of 3 baggu masks with mask sale text details and icons surrounding
mask sale image mocked up in a pinterest mobile layout
Pinterest
Campaign Emails
mask sale email with moving gif in an iphone gmail mockup
Store Posters
Mask Sale store poster mockup alternating between purple and yellow set against a plain white wall.
Warehouse Sale Campaign Identity
Graphic Elements
baggu warehouse sale text in white with flourishes as an animated gif
Campaign Assets
baggu warehouse sale homepage graphic mockup with baggu warehouse sale stylized text in cream and orange background
Homepage
Green background with cream text saying BAGGU ends tonight! WAREHOUSE SALE and a button labeled SHOP THE WAREHOUSE SALE
baggu warehouse sale image mocked up in a pinterest mobile layout
Pinterest
Campaign Email Suite
baggu warehouse sale in stylized animated gif mocked up with a purple background in an iphone gmail mockup
Bold cream-colored text reading 'WAREHOUSE SALE' with decorative drips on a black background
Handwritten cream-colored text on black background reading 'ends tonight! warehouse sale' with decorative marks
Assorted Motion Graphics & Illustrations

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illustration of three reusable bags stylized for baggu
white t shirt back mockup of baggu hand-drawn illustration
Color-blocked animated graphic with text 'FREE SHIPPING' and 'ON ALL ORDERS' alongside a smiling face icon
animated gif featuring "sale on sale" black text with a bouncing ball simulating color fills on an olive green background
animated gif featuring "sale on sale" yellow text alternating with various black symbols and glyphs on an orange backgroundanimated gif featuring "sale on sale" yellow text alternating with various black symbols and glyphs on an orange background
instagram screen capture of an orange and blue animated gif used to promote the online sample sale
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MAGIC LOOP 
BRANDING
An imagined coffee shop born out of my love for cafes and knitting. The "magic loop" in knitting refers to a method of using circular needles of any length to knit up small, round projects like socks or sleeves – the term is used here to also evoke the magic experienced amongst friends when gathered around a table.
Logo & supporting elements
Kavivanar Regular
Magic Loop logo in magenta pinkMagic Loop logo in brown with blue oval in the background and "Craft & Coffee" under the logo.
Mockup of Magic Loop logo stamped onto a coffee cup with espresso shots being poured into it.
Cafe Merch
Mockup of Magic Loop t shirt from the back in a cafe.
"joined in the round since 2024" written in stylized lettering in brown
Menu
Mockup of specialty pastries menu for Magic Loop.
Magic Loop-branded coffee shop drinks on a white outdoor table with knitting projects.
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DIVER BOOK
Diver is the story of a curious young girl who meets and forms a friendship with an elderly diver ("haenyeo") on the island of Jeju in South Korea. The book features a combination of collaged paper and digitally-drawn illustrations, and is bound by hand. The book also has an informational booklet about the haenyeo included in the back cover.
animated gif featuring images of spreads of the diver book
cover of diver book standing up
The book follows the young girl's perspective on the left hand pages, and the haenyeo's narration on the right. When the two meet and the haenyeo teaches the young girl about diving, their connection is symbolized through full spreads of their underwater adventures printed on translucent glassine paper.
open book spread featuring an illustration of two characters in paper collaged style
open book spread featuring an illustration of two characters swimming amongst underwater elements printed on glassine paper
open book spread featuring an illustration of two characters swimming amongst underwater elements printed on glassine paper
back spread of diver book displaying the informational booklet emerging from the back cover sleeve
booklet spread featuring an image of haenyeo (korean diver)
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LETTER 
LIBRARY
Ongoing lettering project drawing unique display letters for each letter of the alphabet. Project concept courtesy of Vinitha Mammen on Skillshare.
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WEDDINGS
Various illustrations and lettering done for wedding stationery.
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